S3H, the breakdown being SHHH, stands for Stay Humble Hustle Hard and is what our brand represents and stands by.  The S3H brand was started in 2018 by Eljaquaad Faulkner, AKA S3H Flex in Albany, NY with the main goal of creating and delivering top notch music fresh out of upstate New York. Since the creation of S3H The Label, the brand has continued to evolve and has a full S3H Clothing line, as well as, Self Made Customz, a Custom “T-Shirt Spot” in Albany, NY.